“Health” Prescribed Here: Women’s Magazines

random magazines

random magazines

Just a few numbers to liven up your Tuesday, shall we? The world of women’s lifestyle magazines is crammed full of contradictory messages, and that’s not a shocker to most folks. I even remember when I was a teenager noticing that “mature” magazines like Redbook would cram a brownie advertisement directly across from that “low fat casserole” recipe feature. It made me a little sad and angry then, but in the intervening years it’s all but tuned out as the normal way of things. Today I’m un-tuning it out by doing some page counts on just one issue of just one popular women’s healthy lifestyle magazine. Ready? Let’s go.

Prescription drugs:

  • Number of different prescription medications advertised in a 136-page women’s health magazine issue: 11.
  • Number of pages occupied by those 11 out of the total 136: 30.
  • Percentage of pages occupied by prescription medications in a health magazine: 22%

Non-prescription “cures” or interventions/detoxes:

  • Number of pages occupied by OTC medications like detox kits or supplements (not including “standard” beauty products like makeup or sunscreen): 3

Sugary crap and artificially sweetened stuff:

  • Number of pages occupied by food products with added sugar or artificial sweeteners: 8
  • Number of those pages that were placed directly opposite content with a recipe including vegetables or a model in a bikini: 4

TOTAL number of pages in 136-page women’s health magazine devoted to prescription drugs, OTC cures, or sweet foods?

41 pages

PERCENTAGE of pages in 136-page women’s health magazine devoted to prescription drugs, OTC cures, or sweet foods?

30%

It’s in front of us every day. Once you start really noticing, it’s a little disturbing, no?

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